News & Trends

100% Vegan Professional Hair Color Line

100% vegan pro performance products, with sustainable and exclusively designed packaging.

Andreia Professional – color specialist for more than 35 years – has launched a complete hair color line, divided into four ranges: coloration, lighteners, color care and essentials.

The main goal of the line is to optimize the professionals’ work through innovative, multifunctional and high performance products with 100% vegan formulas.

Our coloration range features Permanent Color with and without ammonia, Demi Permanent Color e Direct Temporary Color available in a cream formula with fantasy shades for the boldest customers, and gel formula for a glossy effect.
The Co-Wash Post-Color is a 1 step revolutionary product, that combines shampoo and conditioner. The Color Dry Shampoos refresh and clean the scalp while masking grey hairs, roots and baldness, thanks to its touch-up effect.

Our Lighteners - Power Blonde range guarantees perfect blondes up to 10 levels of lift. The powder formula contains Plex + Keratin Technology for greater hair strand protection. The lightening cream, on the other hand, in a cream formula is 0% ammonia. They both have blue pigment to neutralize yellow pigments

The Color Care range shampoo, conditioner, mask, leave-in treatment and serum were formulated to maintain, protect and extend color. Another stand-out product is our Dual Neutralizer Shampoo with blue violet pigment to neutralize yellow and orange tones, suitable for colored, bleached, highlighted and grey hair.

Our Hair Color Line was fully developed respecting the environment, using mostly recycled packaging. Andreia Professional is also committed to compensating its GHG (Greenhouse Gases) emissions, through a reforestation project.

9 out of 10 professionals claim*

Higher Grey Hair Coverage
Higher Shine
More Durability

Higher Lightening Power
Higher Pigment Neutralization
Faster Lightening Action

*Blind Test studies carried out with 60 professional hairdressers, by external and independent entity, between June 27 and July 16, 2022. Professionals were randomly selected.