Andreia Professional shined as Beauty Partner on the runways of Portugal Fashion!
The brand took over the backstage of the 50th and 51st Editions of Portugal Fashion, creating every makeup and nail look for over 70 shows.
As usual, the city of Porto hosted the event. The autumn/winter 2022 edition took place between March 16 and 19 in the Alfândega, a venue that has been the rendez-vous of the event for several years.
The edition that disclosed the Spring/Summer 2023 trends, between October 11 and 15, featured an unexpected surprise! The shows “got on the streets” and fashionistas had the chance to watch their favorite designers in the most emblematic landmarks of the city, such as: Mosteiro de São Bento da Vitória, Palácio da Bolsa, Museu Nacional Soares dos Reis and Museu de História Natural e da Ciência da Universidade do Porto. The city of Porto thus became the stage of the best creations of the national and international fashion scene.
Andreia Professional, as Beauty Partner of the biggest national fashion event, assembled a team of over 40 makeup and nail artists was always under the spotlight!
The makeup and nail products of the brand completed the looks of the fashion designers that were featured in the event. The models walked the runway with the Andreia Professional signature on their faces and nails, bringing life to the most awaited trends!
On the backstage, the makeup artists selected their favorite Andreia Professional products, such as the high coverage foundation SPOTLIGHT, the mineral blush OH I’M BLUSHING and the waterproof eyeliner pencils VELVET.
Some of the brand’s biggest new launches were also a success. The no transfer, long-lasting matte lipstick KISS PROOF, the colored mascaras as FIERCE LASH and the new eyeshadow palettes HOT ICE had their first test with the public and got an A+ by the professional makeup artists.
Discover the #BACKSTAGEFAVORITES
On the 50th edition, Andreia Professional provided a major beauty experience to #FashionLovers with a Beauty Corner, where the guests could test on the brand’s products, have their makeup done by professionals and get free product samples.
Some of the guests of both Portugal Fashion 2022 editions also received a Goodie Bag so they could take home the full fashion and beauty experience to their everyday makeup bag!
Andreia Professional, as a Portugal Fashion Beauty Partner reinforced, once again, its position as a trend maker while highlighting beauty, fashion and the work of professional makeup e nail artists.